Digital Parent Quiz — Analytics

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Participant data

Number of respondents
38
Latest submission
Jan 10, 2026, 03:35:15 AM UTC
Opt-in questions
These fields are only meaningful when research_opt_in is true.
birth_year
gender
nationality
ethnicity
kids_ages (parents only)
Breakdown: research opt-in
not_opted_in
28
opted_in
10
Breakdown: respondent type
parent
18
na
10
considering
9
expecting
1
Breakdown: persona id
walkman
20
bb-bold
12
bb-curve
4
palm-treo
1
razr
1
Breakdown: ages of respondents
unknown
28
25-34
6
35-44
3
18-24
1
Breakdown: gender of respondents
unknown
29
m
6
w
3
Parents only: breakdown of kids ages
0-2
3
3-5
3

Quiz answers

For each quiz question, the table shows how answers break down across respondent_type.
1/12: Morning prep — q1
You’re packing your child’s bag for school. You only have time to charge one device: an AirTag in your child’s wallet (battery low), or a spare phone (weak battery, can call/message but won’t reliably support geolocation). What do you charge?
Total answers recorded: 38
Charge the AirTag so you have reliable location if something unexpected happens.
Charge the spare phone so your child can call/message if needed.
considering
9
expecting
1
na
10
parent
18
2/12: Commute pressure — q2
On the commute to school, your child is unsettled. You notice other commuters looking over. In the moment, what do you lean toward?
Total answers recorded: 38
Give your child your phone to calm them down—just for the duration of the ride.
Try to calm your child without a phone; if it doesn’t work, you can ignore the commuters—it’s only normal.
considering
9
expecting
1
na
10
parent
18
3/12: School milestone — q3
When you arrive at school, the teacher mentions you’ll need to decide your child’s next school soon. Two options stand out—what do you choose?
Total answers recorded: 38
A device-free school focused on attention and offline learning.
A school that emphasizes digital tools to thrive in a digital-first world.
considering
9
expecting
1
na
10
parent
18
4/12: Phone policy — q4
The school also informs you a new policy starts next week: students can only bring either an approved kid phone with essential features, or a typical smartphone with proof of parental controls. Which do you choose?
Total answers recorded: 38
The approved kid phone with essential features only.
A typical smartphone, with parental controls enabled.
considering
9
expecting
1
na
10
parent
18
5/12: Parent group news — q5
During school, your phone blows up: the parents group is posting about some kids watching mature streamers. What do you do first?
Total answers recorded: 38
Start checking your child’s device watch history (or accounts) to see what’s actually been viewed.
Plan a calm conversation at home so you can broach it thoughtfully.
considering
9
expecting
1
na
10
parent
18
6/12: Online safety conversations — q6
That evening, the streamers topic comes up naturally. Your child asks, "Why can’t I watch what everyone watches?" What do you find yourself doing first?
Total answers recorded: 38
Settle in for a real talk: explain your reasoning, ask what they’ve seen, and treat it as an ongoing conversation.
Keep it brief for now: you want to handle it, but you’re not sure what to say (or what you don’t know yet).
considering
9
expecting
1
na
10
parent
18
7/12: Biggest concern — q7
The school rolls out a compulsory digital safety course for parents. You only have time to attend one session. Which course do you choose?
Total answers recorded: 38
Content + attention safety (age-appropriate content, ads, algorithms, watch history, attention spirals).
Social + communication safety (messaging, group chats, peer pressure, scams, trust and conflict repair).
considering
9
expecting
1
na
10
parent
18
8/12: Your controls experience — q8
You realize you should set up parental controls on your child’s personal learning device issued by the school. You feel…
Total answers recorded: 38
Confident—I’ve used some controls before and can figure it out (or tune it) when needed.
Unconfident—I’m not sure where to start, or it feels confusing/hard to keep up with.
considering
9
expecting
1
na
10
parent
18
9/12: YouTube ads — q9
While your child is watching YouTube, you notice the ads don’t feel great for attention and mood. A pop-up offers: pay to disable ads. What do you choose?
Total answers recorded: 38
Pay to disable ads (reduce friction and improve the environment quickly).
Don’t pay; adjust the setup/routine (shorter sessions, different sources, co-watching, alternatives).
considering
9
expecting
1
na
10
parent
18
10/12: Friends’ game request — q10
Your child wants to play a game their friends have been playing. You’ve heard it can be violent, but you also don’t want your child to feel left out. What do you do?
Total answers recorded: 38
Allow it with structure (preview it, set limits, and keep it as age-appropriate as you can).
Pause access for now and offer another way to support belonging (alternative game, co-op, meet-up).
considering
9
expecting
1
na
10
parent
18
11/12: Last-minute meeting — q11
You have to attend a last-minute work meeting. Your child is having a bad day and wants screen time. What do you do?
Total answers recorded: 38
Cancel/reschedule the meeting if you can, and focus on helping your child settle first.
Take the meeting and offer bounded screen time (timer / calm lane) to get through the moment.
considering
9
expecting
1
na
10
parent
18
12/12: Your direction — q12
Looking ahead 3–6 months, what approach feels most supportive for your family right now?
Total answers recorded: 38
More structure by default (clear boundaries, simpler choices, fewer negotiations).
More autonomy with coaching (shared agreements, skill-building, gradual responsibility).
considering
9
expecting
1
na
10
parent
18